Working title: The Airbnb Way
Format: Hero video series (8–10 × 30 min, with native shorts + micro-clips)
Core promise: Pull back the curtain on how Airbnb imagines, designs, and ships magic—and inspire the next generation of hosts, makers, and dreamers to do the same.
1. Why now
- Strategic tail-wind. Airbnb just relaunched Experiences & Services and is positioning itself as “the Airbnb of anything” – moving past beds into culture, creativity, and community MarketWatch.
- Storytelling gap. Millions know the product; very few understand the product thinking behind it. A signature show is the most scalable way to transfer that mindset while deepening brand love.
- Flywheel fit. Every episode can spotlight an “Icon” or Experience, turning content views into bookings and host applications in one tap Airbnb Newsroom.
2. The show at a glance
Segment | Purpose | Example episode hook |
Inside the Studio — Brian + core team white-boarding the week’s challenge | Teach Airbnb’s design & product rituals | “Re-imagining loneliness: designing the new Experiences tab.” |
Creative Legends — mini-docs on people Brian admires | Translate timeless creative lessons into product wisdom | “Picasso & the Minimum Viable Masterpiece.” |
Iconic Conversations — Brian interviews his heroes in an Airbnb Icon setting | Demonstrate the convergence of hospitality, creativity, and human connection | “Rick Rubin on how space shapes sound—recorded in Rubin’s own Malibu Icon retreat.” |
All shot in real Airbnbs; every location is bookable the moment the episode ends.
3. Distribution & growth loop
- Premier home – YouTube + Airbnb app (new Video tab inside “Explore”).
- Short-form atoms – 15–60 s reels seeded across IG, TikTok, X, LinkedIn; each carries deep-link to the full episode and the featured Icon/Experience listing.
- Host-amplified – featured hosts receive auto-generated clips to share, multiplying reach through their own followings.
- Community call-outs – open brief at episode-end inviting viewers to pitch the next Icon or Experience, funnelling top creatives straight into Airbnb’s host pipeline.
4. Value to Airbnb
- Top-of-funnel magnet. A Netflix-quality flagship becomes the cultural reference that drives “consider Airbnb first.”
- Mid-funnel conversion. Shoppable storytelling turns viewers into guests, guests into hosts—feeding Services, Experiences, and Icons.
- Talent gravity. Positions Airbnb as the platform where the world’s most creative people teach and host, not just travel.
- Earned-media engine. Each new guest episode—Picasso, Rubin, Oprah—creates PR spikes at Icon-launch cadence.
5. Why me / why now
- Proven reach builder. I’ve produced #1-ranked shows and reels that crossed 1 B+ combined views for Tim Ferriss, Seth Godin, Sonakshi Sinha and more.
- Airbnb native storyteller. My micro-doc “How Brian Chesky designs trust” (1.2 M organic views) already resonates with your core audience; we’ll use that as pilot taste tape.
- Lean content engine. My team shoots, edits, and atomises at Silicon-Valley speed—days, not months—using a cloud workflow perfectly suited for Airbnb’s global footprint.
6. Next steps
- 15-min call to walk you through the pilot reel + revenue model.
- Secure approval for a 2-episode proof-of-concept (Inside Studio + Iconic Conversation).
- Drop first teaser the week Airbnb Experiences expands to 1,000 cities (aligning with the next press cycle).
If it feels aligned, I’ll send the pilot sizzle + full episode outlines this week.
Talk soon,
Sachit
PS – The working doc is intentionally concise; once you green-light, we’ll build the full creative treatment, budgets, and rollout calendar.
Show Overview
Shoulders of Giants — The Inspiration Behind Airbnb
CreatorsMBA offers practical tips, no fluff content to help creators around the world get off the content hamster wheel and build profitable businesses — millions in revenue, predictable audience growth & less overwhelm — without selling out.
- 3x Weekly show sharing tools & tactics to help creators 10x their creator business
- Episodes range from 1-3 minute profiles of artists (Mozart, Beethoven, Frida Kahlo) 6-10 minute educational videos & 60+ minute workshops & interviews
- Hosted by Sachit Gupta, Founder of Platforms Media & CreatorsMBA, who’s worked with Tim Ferriss, Seth Godins’ altMBA, On Deck Podcaster Fellowship, 100+ creators and 30+ brands
- 15K+ views across platforms in the last 21 days
Signature Content
Sponsor CreatorsMBA →
Featured Guests
We feature guests ranging from top creators, entrepreneurs & VC-backed founders building for the Creators’ Economy to industry experts, entertainers and social media stars.
Here’s What You Get…
- Combination of pre-roll and mid-roll ads on each episode
- Full deep dive podcast episodes to build thought leadership and share your company’s story
- Option to do an online Live “fireside chat” style event
- Social posts promoting the podcast & the content we discuss
- Short clips that you can reuse on your socials for further engagement
- …and more!
Have something else in mind or looking for something more bespoke?
We’re happy to work with long-term partners to create Creator-in-Residence opportunities where we work together to create more custom content.
For example, we can create custom content about your story, inspirations, and we use your product in partnership with your marketing team:
Interested in partnering? Let us know below.
Sponsor CreatorsMBA →
About Us
Sachit Gupta, widely-known as the Creator Whisperer, helps creators & brands worldwide to build campaigns that reach millions. Over 15+ years, he’s helped creators & brands generate millions in revenue & subscribers through Platforms Media. Notable clients: Tim Ferriss Show (1B+ downloads), Rohit Sharma / Restless (Indian Cricket Team captain), Tools of Titans & Tribe of Mentors (#1 NYT Bestsellers), Conscious Creators (#1 Business & #25 US podcast), Seth Godins’ altMBA (leading cohort-based course), Energetic Games (#1 Business & #47 German podcast), On Deck (100+ student podcaster fellowship). He’s also helped 30+ brands including Toptal, HostGator and ActiveCampaign create win-win-win partnerships with podcasters & creators. His mission is to help 1M+ creators worldwide.
Produced by Platforms Media